On the latest Too Embarrassed to Ask, Juicero CEO Doug Evans defended the Wi-Fi connected juicer and its $700 price point, seemingly undeterred by the skeptics.
"I said, ‘I’m going to do what Steve [Jobs] did,’" he said, recalling how Juicero started. "‘I’m going to take the mainframe computer and create a personal computer. I’m going to take a mainframe juice press and create a personal juice press.’"
Juicero CEO Doug Evans
For Evans, increasing the popularity of organic juice is personal. After his parents died and his brother had a stroke, he went "cold cucumber," fearing he would be next. That meant no more processed food, refined food, meat, dairy or animal products.
"Fruit’s easy to eat. Vegetables are difficult," Evans told Recode’s Kara Swisher and The Verge’s Lauren Goode. "So I discovered juicing as a means of getting more vegetables in my diet."
Juicero is different from existing home juicers because it "cold-presses" packets of produce that the company sells for $5 to $7 apiece. It’s also unique in that it is connected to the internet, using a QR code sensor to check the packets’ expiration date.
"I’m not a tech guy. I didn’t know about IoT [Internet of Things] when I designed this," Evans said. "If you’re putting a pack in, we want to make sure that, I know where my produce is coming from ... I want to know when it was packed, and I also want to make sure I know when it’s expiring. It won’t press an expired pack."
Later in the show, Evans answered questions from our readers and listeners about Juicero, plus more from Kara, Lauren and special guest Peter Kafka, host of Recode Media.
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Thank you to everyone who sent in their questions about Juicero. Still have questions we didn’t get to? Or have another tech topic on your mind? You can tweet any questions, comments and complaints to @Recode with the hashtag #TooEmbarrassed. You can also email your questions to TooEmbarrassed@recode.net, in case Twitter isn’t your thing.
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Google is pretty much everywhere. It’s in your smartphone, car, and maybe even your watch— but there’s still nothing like searching Google on a desktop computer. To this day, about 64 percent of US web surfers use Google as their primary search engine.
If you still haven’t asked anyone but Google to answer your search queries—it’s time to rethink your approach to web browsing. Here are five reasons to start using search engines other than Google for your queries.
1) Stop Google from tracking you
Google would say its tracking of your every move makes services like Google Now better and makes the advertisements you see more relevant. Others might argue that your online activities should be kept private to just you.
If you’re looking to evade Google’s sophisticated tracking technology, you can search Google in a private browser tab, turn off search tracking, or switch to something like DuckDuckGo, which prides itself on the fact that it does not collect personal information from its users.
Google can do a bit of math itself of course, but Wolfram Alpha covers fractions, probabilities, and other advanced calculations in much more depth. It can even tell you the most popular words in famous works of literature.
3) Search the deep web
If you’re clicking links on the deep web, then privacy and security should be of the utmost importance to you. To ensure that companies like Google aren’t tracking your whereabouts, you can use a plethora of better search engines including the aforementioned DuckDuckGo or Grams.
Most of the deep (or dark) web is beyond the reach of Google and indeed your regular web browser, which is why you need some specialist tools for the job. Our previous guide to the deep web should be enough to get you started.
4) Get better video results
It’s pretty common knowledge that Bing beats Google for video, at least in interface if not in the quality of its results. Matching videos are laid out thumbnail-style, and you can hover over them to see instant previews.
You get filters that are more easily accessible too, without having to go straight to YouTube. Video length, date, resolution, and source can all be specified from the drop-down menus at the top of the page.
5) Make more money
Speaking of Bing, if you’re in the US, you can make use of Microsoft Rewards(formerly known as Bing Rewards), which gives you voucher credits for searching the web, trying out new features,and following up on selected special offers.
The credit you earn can be cashed in at retailers (Amazon, GameStop and so on) as well as through online services and apps (Xbox, Skype, Hulu and more). Not bad for running a few online searches every day.
Image captionAs the volume of personal data in the cloud increases, so does the level of ID fraud
Technology of Business
When Max Schrems, an Austrian privacy activist, requested to see his personal data that Facebook stored on its servers, he was mailed a CD-ROM containing a 1,222-page document.
That file, which would stretch nearly a quarter of a mile if printed and laid end-to-end, offered a glimpse into Facebook's appetite for the private details of its 1.65 billion users.
The information included phone numbers and email addresses of Mr Schrems' friends and family; a history of all the devices he used to log in to the service; all the events he had been invited to; everyone he had "friended" (and subsequently de-friended); and an archive of his private messages.
It even included transcripts of messages he'd deleted.
But Mr Schrems, who says he only used Facebook occasionally over a three-year period, believes a sizeable chunk of information was withheld from him.
Image copyrightGETTY IMAGES
Image captionMax Schrems has so far filed two lawsuits against Facebook’s privacy policies
He received data records for about 50 categories, but believes there are more than 100, he tells the BBC.
"They withheld my facial recognition data, which is a technology that can identify me through my pictures. They don't disclose tracking information either, which is the even creepier stuff they do - things like whether you've read a webpage about a sports car and how long you read it for."
Image captionFacebook can even track non-members' internet usage
Mr Schrems' experience vividly illustrates the challenges we face in a digital age full of messaging apps, social networks, tailored search engines, email clients, and banking apps, all collecting personal data about us and storing it, somewhere, in the cloud.
But where is all this data exactly, how is it being used, and how secure is it?
The Big Four
More than half of the world's rentable cloud storage is controlled by four major corporations. Amazon is by far the biggest, with about a third of the market share and more than 35 data centres throughout the world.
The next three biggest providers are Microsoft, IBM and Google, and each of them adopts a similar global pattern of server farms.
Image copyrightD SVANTESSON
Image captionProf Dan Svantesson says having data stored in multiple jurisdictions can cause legal issues
Several of these major public cloud providers habitually duplicate user data across their networks. It means that information uploaded to the cloud in, say, the UK or the US, is likely to be transferred at some point to servers in major cities around the world, from Sydney to Shanghai.
The problem with this, says Prof Dan Svantesson, an internet law specialist at Bond University, Australia, is that "there is always a risk that the country your data goes to doesn't have the same level of protection [as your own].
"If your data ends up in another country, it can be unclear who has access to it, be it network providers or law enforcement," he says.
Benjamin Caudill, a cybersecurity consultant at Rhino Security Labs in Seattle, also has concerns about how this data is distributed.
Image captionBenjamin Caudill believes major cloud providers don’t always know where all your data is stored
"No-one really quite knows how the sausage is made," says Mr Caudill, whose work includes testing firms' defences though "ethical hacking".
"It's very difficult to understand where your data is stored. A lot of times the companies themselves aren't sure where all the data could reside."
He says a client of his, who was using Microsoft's Azure cloud service, fell victim to a hack - all data and back-ups were deleted.
Image copyrightGETTY IMAGES
Image captionGoogle's data centre in Taiwan is not all computer servers - a lot of cooling is needed too
But after some digging, it emerged that a portion of the lost data had been stored elsewhere on Azure's servers. While that was a relief to Mr Caudill's client, the apparent random nature of data placement across Microsoft's servers didn't fill him with confidence.
"No-one really knows how secure the cloud services are from the major providers," says Mr Caudill, who suspects that "both Amazon and Azure have had major security compromises at some point."
For their part, all the big public cloud providers say security is a priority.
At Google's server facility in South Carolina, for example, guards patrol the doors and employ biometric iris scanners at the entrances to the inner sanctum. Underfloor laser beams detect intruders.
But none would say they've never had security breaches.
Image captionGoogle's data centre in Finland underlines the sheer scale of such facilities
A Microsoft spokesperson told the BBC: "Microsoft has a customer commitment to help safeguard customer data and empower them to make decisions about that data. We recommend customers visit the Microsoft Trust Center to learn more about how their data is managed and kept secure."
Amazon emphasises that customers "retain ownership and control of their content. They choose which location to store their data and it doesn't move unless the customer decides to move it."
This ability to choose which region your data is stored in is proving increasingly popular with firms, particularly in the European Union where the new stringent General Data Protection Regulation is due to come into force in 2018.
Post at your peril
But we consumers often don't have this luxury.
"The data of your Gmail account is absolutely on more than one server. It's absolutely in more than one country," says Prof Svantesson.
But why should we care?
Image captionIs duplication of data across multiple sites make hacking more or less likely?
The more of our data that's out there scattered throughout the world, the more vulnerable it is to hackers, argues Mr Caudill - a supposition borne out by the fact that identity fraud is on the rise.
As people continue to upload their digital information online, into a marsh of territorial legal complexities and undisclosed national security protocols, Prof Svantesson offers some practical advice - which many people still do not follow.
"I would suggest never putting anything sensitive on the cloud, such as credit card information, or personal images that you don't want others to see.
"Some things you should just leave to yourself," he advises.
Microsoft has announced that Windows 7 and 8.1 will receive cumulative updates once a month instead of individual ones from October 2016.
You may recall that this was a trick already used by Microsoft to bury a version of its GWX nagware last year, secreted as it was inside an important security update.
The company explained in a Microsoft TechNet blog post that this is an extension of the 'Convenience Rollup' that was first introduced for non-security updates earlier in the year.
"By moving to a rollup model, we bring a more consistent and simplified servicing experience to Windows 7 SP1 and 8.1, so that all supported versions of Windows follow a similar update servicing model," the post stated.
"The new rollup model gives you fewer updates to manage, greater predictability and higher quality updates. The outcome increases Windows operating system reliability by eliminating update fragmentation and providing more proactive patches for known issues. Getting and staying current will also be easier with only one rollup update required."
The changes will also include security releases as part of the Patch Tuesday cycle.
"Also from October 2016 onwards, Windows will release a single security-only update. This update collects all of the security patches for that month into a single update. Unlike the Monthly Rollup, the security-only update will only include new security patches that are released for that month," the post said.
"Individual patches will no longer be available. The security-only update will be available to download and deploy from WSUS, SCCM and the Microsoft Update Catalogue.
"Windows Update will publish only the Monthly Rollup – the security-only update will not be published to Windows Update. The security-only update will allow enterprises to download as small an update as possible while still maintaining more secure devices."
The downside is that it will reduce the ability for administrators to control which updates are installed and which are not.
This could be seen as Microsoft's attempt to make it more appealing for users to move to Windows 10, growth of which appears to have stalled since the free download deadline passed.
Brands have recognised the importance of social media as a communication tool, steering away from using it strictly as a promotional tool and more of a way of engaging with their consumers, in a less corporate and more approachable way.
Old methods of customer service include filling in a contact form, making a phone call or dealing with someone in person but each of these methods has its disadvantages, for example the time it takes to complete customer contact forms. Firstly, filling out a lengthy form isn’t always easy and is particularly tedious on a smartphone; then you have to wait around for a response – if someone even gets back to you at all.
Social media is more accessible to most people, offering quick, personal responses that require little effort and with more people turning to social media to voice complaints, or ask questions, it is vital that companies start using it as a customer service gateway.
Ability to listen
As social media moves away from being a promotional broadcasting tool, brands are realising that talking is no longer as important as listening when it comes to customer engagement. Unlike other means of customer service, such as emails and phone calls, brands are able to “listen in” to what consumers think of their brands in real-time.
By listening to their customers on social media, a brand can establish a few things about their business that will go towards improving it – for example, sentiment. Sentiment is the tone of conversation about a brand, either negative or positive. This can be monitored by tracking brand mentions, including those without the @ symbol and those that are spelt incorrectly.
Discover the logic behind the negative conversations and identify areas in the business which need to be developed and/or improved. This proactive approach will keep brands ahead of the curve and reduce any negative direct contact from consumer.
Customers don’t like to be kept waiting, particularly when they are angry or in need of answers urgently. Traditional methods of customer service often come with unavoidable waiting times, holding times on phone calls, or the period one has to wait for an email response. The longer it takes to respond to consumers, the more irate they will become.
Social media provides the opportunity for brands to give an immediate response. It is unrealistic to expect smaller companies to monitor their social media accounts 24/7 but the response time of social accounts is generally faster than emails to generic customer service email addresses.
Customers can post on the brand’s page wall, tag the account in, or even send direct messages – although the latter is private the other two methods are not. Thus it is also in the best interest of the brand to be responding speedily to this type of communication compared to traditional methods. The longer a negative comment is left unanswered, the more people it will reach and possibly influence, which risks tarnishing the brand’s reputation.
A slump in oil, gas and other commodity prices over the past two years has left lower helicopter prices in its wake. In economies like Brazil’s, which are heavily reliant on volatile commodities prices, demand for corporate use copters has grown soft. And while companies that extract natural resources often rely on choppers to survey prospective mines and oilfields, they’ve recently been warming to drones, which can be less expensive.
Now, a used 2010 Bell 407 helicopter, a mid-size model that can work for corporate use or for mining operations, is fetching $1.69 million this month, down more than 13% from two years ago, according to helicopter appraisal firm Helivalues.
“The civil and parapublic [helicopter] market still looks pretty awful,” Thomas Enders, chief executive of Airbus Group, said during an earnings call last month. Airbus produces about a quarter of the world’s rotorcrafts, according to Forecast International, an aerospace-market research firm.
Helicopters generally hold their value much better than cars. The latest downturn is notable because rotorcraft production has declined—an important gauge of demand, since producers often have buyers lined up when the parts come together on the factory floor. Global rotorcraft production will likely total just 1,050 in 2016, which would be the fewest in at least a decade, according to Forecast International.
But the cheaper helicopters could be a boon to companies that offer shared rides on the aircraft, like Uber and Blade. Not to mention for wealthy private citizens looking for new ways to travel.
Finding a helicopter is easy, if you have some money to burn. A 1981-made 109A by Italian manufacturer Leonardo, currently sells for just $220,000, down by close to 50% from two years ago, Helivalues data show. And for a rock-bottom $100,000 you can get the helicopter frame—but likely need to replace most of the parts.
The real hard part is finding a helipad. And a pilot. And a hangar. And a community that will allow for your noisy arrival.
“You can’t really land in your backyard,” says Ray Jaworowski, a senior aerospace analyst at Forecast International.
Author Cathy Davidson famously wrote in a book entitled "Now You See It" that 65 per cent of children will end up in roles that have yet to be created – and those jobs may be appearing far sooner than you think.
This outlook is by no means a new one. In 1930 one John Keynes wrote about a world where grandchildren would be richer than their grandparents – but thattechnological unemployment would be a "new disease as our discovery of means of economising the use of labour would outrun the pace at which we can find new uses for labour.”
But while many go on to divulge how numerous jobs will become obsolete as a result, author Cathy Davidson suggested it made room for new roles to be created – with some already on the verge of making an appearance. So for those curious to know what type of roles you'll soon be looking to fill, we tapped into Microsoft Surface and The Future Laboratory research – and here's what we found.
Human body designer
Engineering advances will extend the average healthy human life as the growth of replacement tissues and organs becomes an everyday and affordable proposition. HBDs will use bio-engineering know-how to create a huge range of customised human limbs.
Virtual habitat designer
By 2025, millions of us will spend hours each day working and learning in virtual reality environments. A VHD will design and create these worlds. “These designers will be the superstar pioneers of the industry, leaving behind game design and joining product teams to create exciting new entertainment, work and learning environments,” suggested Dave Miller, recruiter at Artefact.
Ethical technology advocate
There will be an extra 55,790 new jobs in the field of robotic engineering by 2018 alone, research by Recruiter.com has revealed. An ETA will negotiate our delicate relationship with the robots by setting the moral and ethical rules under which the machines operate and exist. Essentially, they'll ensure we don't have an "I, Robot" situation on our hands.
Digital cultural commentator
In ten years’ time, visual communication will dominate social media. This is already apparent with Instagram set to grow 15 per cent in 2016 compared to just three per cent for the wider social network sector. DCCs will effectively communicate entire stories through an image alone.