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Posted by Damien Biddulph on Wed 4th Oct 2017

If ignorance is bliss, what is basic stupidity?

Amber Rudd: I don't understand encryption and I don't need to

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Home secretary Amber Rudd has admitted that she not only doesn't understand encryption, but argued that she doesn't need to, and reiterated her call for technology companies to weaken computer security for the benefit of law enforcement agencies. 

Rudd has seemingly carried on in the role of home secretary where her predecessor, Theresa May, now Prime Minister, left off - taking a hard line on technology and internet companies for the supposed aid they provide to terrorists and other ne'er do wells, particularly child abusers

Appearing at a Spectator magazine fringe meeting at the Conservative Party conference yesterday, Rudd was asked whether she knew what she was talking about on the issue of encryption - and admitted flat out that she doesn't. 

 

However, she claimed that didn't matter, and then accused technology experts of "patronising" and "sneering" at politicians who try to regulate their industry.

According to the BBC, she argued that the technology industry must do more to help the authorities access encrypted messages on services, particularly WhatsApp, that she argued were "helping criminals".

She said: "It's so easy to be patronised in this business. We will do our best to understand it.

"We will take advice from other people but I do feel that there is a sea of criticism for any of us who try and legislate in new areas, who will automatically be sneered at and laughed at for not getting it right.

"I don't need to understand how encryption works to understand how it's helping - end-to-end encryption - the criminals. I will engage with the security services to find the best way to combat that." 

Michael Beckerman, CEO of the Internet Association appearing on the same panel, pointed out that internet security is based on mathematics, and that security can't be weakened for the benefit of one actor - governments - without weakening it, full stop. 

"I understand the principle of end-to-end encryption - it can't be unwrapped. That's what has been developed," she said.

"What I am saying is the companies who are developing that should work with us. We don't get that help - although we sometimes get it in a fulsome way after an event has taken place." 

And, this morning, Rudd doubled-down on her argument in her speech to conference

After revealing a joint Anglo-Canadian project called Project Arachnid that can, she suggested, crawl the internet identifying images of child sexual abuse, helping to get them taken down, she continued her assertion that technology companies should do more to help governments tap internet communications services. 

"End-to-end encryption services, like Whatsapp, are being used by paedophiles. I do not accept it is right that companies should allow them and other criminals to operate beyond the reach of law enforcement. There are other platforms and emerging trends that are equally worrying.

"We must require the industry to move faster and more aggressively. They have the resources and there must be greater urgency. If not, the next generation of our children will have been needlessly failed." 

Amber Rudd, meanwhile, not only has Conservative Party leadership pretensions, but is rumoured to already be banking donations and to have hired polling firm CTF Partners to help her launch a bid

However, her stock is so low that she would probably be trounced against any likely rival in a Party vote, if Conservative MPs were somehow persuaded to select her as one of the two candidates to be put to the Party membership for the final vote. 

Source: v3.co.uk
 
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Posted by Damien Biddulph on Sun 1st Oct 2017

Simple 30 day Business IT Support contract pricing

 

  Business IT Support (4 hour response)
Server Support £166.00 + VAT per month
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Please call 0800 880 3360 (01675430080) for more information or email u2us@discus.co.uk
 

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Posted by Damien Biddulph on Wed 27th Sep 2017

Crowd outside Microsoft Store on Fifth Avenue in New York City

Fans celebrate the grand opening of the flagship Microsoft Store on Fifth Avenue in New York City.

Today, we are pleased to announce plans to open a flagship store in London on Regent Street at Oxford Circus. This is one of the world’s most exciting shopping destinations and represents another step in our journey to meet our customers.

The United Kingdom is home to some of our most passionate fans. We already enjoy connecting through our partners and in our digital stores, and look forward to bringing a physical store to the region as another great choice for customers to experience the best technology from Microsoft.

Investing in more solutions for customers
We are proud to see the impact that our physical stores have on the communities where we operate, from greater confidence in customers who visit in person and then shop online, to our partner ecosystem. Our customer experience in our physical stores generates confidence and trust in our products and services.

Cindy Rose, head of Microsoft in the U.K. and our partner throughout the location selection process, says: “We couldn’t be happier to be opening a flagship store in the heart of central London at Oxford Circus, where two of the world’s most iconic shopping streets meet. We know our customers and fans, whether they are from London, the broader U.K. or just visiting, will love our bold plans for the space. This will be so much more than just a great place to experience all that is possible with Microsoft, but a real hub for the community where we’ll be bringing to life our passion for helping people explore their creativity through an ambitious program of workshops and training along with moments that work to unite the community.”

Connecting one customer at a time
Digital skills are critical in today’s world as the speed and pace of technological innovation accelerates. Microsoft Stores offer free workshops and digital training programs integrated into our daily store schedule so that students, entrepreneurs, educators, families and creators can succeed in the modern workplace. We regularly host opportunities for our customers to discover and learn through science, technology, engineering and mathematics (STEM) education programs, including YouthSpark camps where can learn about computer science, take Minecraft coding classes, leverage LinkedIn for business, and participate in Xbox game design sessions.

Microsoft Store is a place to have fun! Our stores are hubs for local gaming communities, where fans gather to play their favorite games like “FIFA” or “Forza” during events or in one of the competitive tournaments in our Mixer NYC Studio. We are excited to extend similar experiences to our customers in London.

Creating opportunity with the local community
Our approach to retail is simple — a complete and quality experience for our customers to interact directly with Microsoft. We enter markets with the goal of strengthening the experience, creating more career opportunities, and contributing to the local community and entire region. We have seen this executed in our flagship locations in New York and Sydney — some of my favorite examples include seeing U.N. Youth Advocates gathered in our store to share their projects and ideas for empowering people in their own cities, towns and villages, or when students joined us from Regional New South Wales to participate in coding and Minecraft events.

Our store stands for the best of Microsoft. We are excited to showcase gaming, mixed reality, AI (artificial intelligence), and all technology that empowers people to achieve more. Look for more details in the future!

Source: blogs.microsoft.com
 
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Posted by Damien Biddulph on Wed 27th Sep 2017

Bill GatesImage copyrightREUTERS

Microsoft co-founder Bill Gates has revealed he uses an Android-powered smartphone, rather than a Windows one.

"Recently, I actually did switch to an Android phone," he said, speaking on Fox News Sunday.

Microsoft's own Windows-powered phones have failed to make a significant impact on the smartphone market, which is dominated by devices running Google's Android operating system.

However, Mr Gates said he had installed lots of Microsoft apps on his phone.

When asked whether he also had an iPhone, perhaps as a secondary device, he replied: "No, no iPhone."

He did not reveal which particular smartphone he currently uses.

Steve BallmerImage copyrightGETTY IMAGES

Image captionMicrosoft's Windows Phone operating system was not widely adopted

Microsoft struggled to make a success of its own mobile operating system, Windows Phone.

In 2014, the software giant paid $7.2bn (£5.5bn) for Nokia's handset business, but Windows-powered phones accounted for fewer than 1% of global smartphone sales in 2016.

Microsoft's latest operating system, Windows 10, can power smartphones in addition to laptops, tablets and desktop computers. However, few Windows 10 smartphones have been released.

In April, Microsoft started selling a customised version of Samsung's Galaxy 8 smartphone in its US stores.

"Microsoft's strategy under its current chief executive Satya Nadella is to make Microsoft apps and services widely available on Android and iPhone," said Ian Fogg, an analyst at the tech consultancy IHS Markit.

"That's where their customers are these days."

The "Microsoft Edition" phone comes with the firm's apps such as Office, Outlook email and its voice assistant Cortana included.

"It used to be putting the Windows operating system on everyone's phone was a priority, but now it's about selling services such as Office and Outlook email," said Mr Fogg.

"To do that, you have to make those services available on every device."

Source: bbc.co.uk
 
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Posted by Damien Biddulph on Wed 27th Sep 2017

Thumb hovering over Twitter applicationImage copyrightPA

Twitter has announced it is trialling a new 280-character limit to allow users to "easily express themselves" - but the site's users have been predictably snarky.

The fun started when Twitter chief executive Jack Dorsey took to the social media platform on Tuesday to announce the change.

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jack ✔@jack

This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://twitter.com/twitter/status/912783930431905797 …

10:00 PM - Sep 26, 2017

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Journalist Caitlin Kelly was one of the first to edit his rambling tweet back down to the current 140-character limit.

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Caitlin Kelly ✔@caitlin__kelly

139 characters

10:48 PM - Sep 26, 2017

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Others made fun of the current practice of stringing together multiple tweets, which already allows users to express longer ideas.

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James Poniewozik ✔@poniewozik

The 280-character limit is a terrible idea. The whole beauty of Twitter is that it forces you to express your ideas concisely (1/47)

10:15 PM - Sep 26, 2017

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Some pointed out that extending the character limit was not one of the changes Twitter users had been calling for.

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Nick Baker @bicknaker

Twitter users: Stop racists, stop hate crime, stop bots, we want a chronological timeline and an edit function…

Twitter: 280 characters!

11:25 PM - Sep 26, 2017

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Many seemed to struggle to fill their newly allocated character limits.

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Mike Bird ✔@Birdyword

Speaking as one of the small group of people who've been selected to test the 280 character limit, please please please please please please please please please please please please please please please please please please please please change it back you dreadful people.

7:45 AM - Sep 27, 2017 · Paddington, London

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Simon @Mirthematician

@TwopTwips @TwopTwips Practice practice using using up up all all 280 280 characters characters in in the the new new Twitter Twitter format format by by simply simply repeating repeating all all your your words words..

7:54 AM - Sep 27, 2017

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Chris Smith @Lilyachttty

W
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12:13 AM - Sep 27, 2017

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While others played with the present 140-character restriction.

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Jo Wolff @JoWolffBSG

280 characters? Really? If you cannot manage to say what you need to communicate in 140 characters then you have no business being on Twitte

6:41 AM - Sep 27, 2017

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Ellen DeGeneres ✔@TheEllenShow

I’m so excited to be part of @Twitter’s rollout. Let me just say it’s an honor and a privilege. I’d like to thank my wonderf

1:47 AM - Sep 27, 2017

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Some people expressed concern about what US President Donald Trump, who is known for his candid tweets, might achieve with the new character limit.

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M.G. Siegler ✔@mgsiegler

Close your eyes. 

Imagine Trump using Twitter.

Now imagine Trump using Twitter with 280 characters.

Now close Twitter.

10:06 PM - Sep 26, 2017

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Gifs and images summed up other users' feelings.

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Rhett & Link ✔@rhettandlink

The natural order of the Internet has been disrupted. 

2:01 AM - Sep 27, 2017

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Mr Dorsey seemed unperturbed by the criticism, which he tweeted "comes with the job". He encouraged users to give the new character limit a chance.

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jack ✔@jack

We expected (and ❤️!) all the snark & critique for . Comes with the job. What matters now is we clearly show why this change is important, and prove to you all it’s better. Give us some time to learn and confirm (or challenge!) our ideas. https://blog.twitter.com/official/en_us/topics/product/2017/Giving-you-more-characters-to-express-yourself.html …

4:45 AM - Sep 27, 2017

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Giving you more characters to express yourself

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At the moment, the 280-character limit is just a trial for some members, and the company has not said whether it will roll out the change more widely.

Source: bbc.co.uk
 
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Posted by Damien Biddulph on Mon 25th Sep 2017

A new RSA report urges coders to sign a 'Hippocratic Oath' before embarking on AI programmes.

graphic-depicting-human-evolution-and-artificial-intelligence-at-the-end-of-it.jpg

AI and robotics developers should sign a pledge to only create ethical technologies, says a new report from the RSA and YouGov.

The document, The Age of Automation, says: "Ethics training should be made a compulsory part of graduate computer science degrees, potentially culminating in a pledge akin to a Hippocratic Oath."

The report warns of AI and automated systems helping to reinforce existing biases in human society.

 

There is evidence that commentators' fears of a machine-dominated future - Elon Musk and Sir Stephen Hawking being among those warning of an apocalytic future - are both recognised and shared by some providers.

A number of tech companies have now committed to creating new industry standards for the ethical development of AI. Apple, Amazon, Facebook, Google, DeepMind, IBM, and Microsoft are founding partners of www.partnershiponai.org.

The organisation says, "We are at an inflection point in the development and application of AI technologies. The upswing in AI competencies, fuelled by data, computation, and advances in algorithms for machine learning, perception, planning, and natural language, promise great value to people and society.

"However, with successes come new concerns and challenges based on the effects of those technologies on people's lives. These concerns include the safety and trustworthiness of AI technologies, the fairness and transparency of systems, and the intentional as well as inadvertent influences of AI on people and society."

In January, an EU Parliament investigation recommended the development of an advisory code for robotic engineers, and urged legislators to give robots 'personhood' status.

"These efforts should continue, but must not happen behind closed doors", says the RSA report.

Source: v3.co.uk
 
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Posted by Damien Biddulph on Mon 25th Sep 2017

Mark ZuckerbergImage copyrightFACEBOOK / BBC

If Facebook’s algorithms were executives, the public would be demanding their heads on a stick, such was the ugly incompetence on display this week.

First, the company admitted a “fail” when its advertising algorithm allowed for the targeting of anti-Semitic users.

Then on Thursday, Mark Zuckerberg said he was handing over details of more than 3,000 advertisements bought by groups with links to the Kremlin, a move made possible by the advertising algorithms that have made Mr Zuckerberg a multi-billionaire.

Gross misconduct, you might say - but of course you can’t sack the algorithm. And besides, it was only doing what it was told.

“The algorithms are working exactly as they were designed to work,” says Siva Vaidhyanathan, professor of media studies at the University of Virginia.

Which is what makes this controversy so extremely difficult to solve - a crisis that is a direct hit to the core business of the world’s biggest social network.

Fundamentally flawed

Facebook didn’t create a huge advertising service by getting contracts with big corporations.

No, its success lies in the little people. The florist who wants to spend a few pounds targeting local teens when the school prom is coming up, or a plumber who has just moved to a new area and needs to drum up work.

Facebook’s wild profits - $3.9bn (£2.9bn) between April and June this year - are due to that automated process. It finds out what users like, it finds advertisers that want to hit those interests, and it marries the two and takes the money. No humans necessary.

But unfortunately, that lack of oversight has left the company open to the kinds of abuse laid bare in ProPublica’s investigation into anti-Semitic targeting.

Mark Zuckerberg resembled a Image copyrightGETTY IMAGES

Image captionMark Zuckerberg resembled a "improbably young leader", the New York Times wrote

“Facebook’s algorithms created these categories of anti-Semitic terms,” says Prof Vaidhyanathan, author of Anti-Social Network, a book about Facebook due out later this year.

“It’s a sign of how absurd a human-free system can be, and how dangerous a human-free system can be.”

That system will be slightly less human-free in future. In his nine-minute address, a visibly uncomfortable Mark Zuckerberg said his company would be bringing on human beings to help prevent political abuses. The day before, its chief operating officer said more humans would help solve the anti-Semitism issue as well.

“But Facebook can’t hire enough people to sell ads to other people at that scale,” Prof Vaidhyanathan argues.

“It’s the very idea of Facebook that is the problem."

'Crazy idea'

Mark Zuckerberg is in choppy, uncharted waters. And as the “leader” (as he likes to sometimes say) of the largest community ever created, he has nowhere to turn for advice or precedent.

This was most evident on 10 November, the day after Donald Trump was elected president of the United States.

When asked if fake news had affected voting, Mr Zuckerberg, quick as a snap, dismissed the suggestion as a “crazy idea”.

That turn of phrase has proven to be Mr Zuckerberg’s biggest blunder to date as chief executive.

After Trump's election win, Facebook's influence was under questionImage copyrightGETTY IMAGES

Image captionSince Trump's election win, Facebook's influence has been under question

His naivety about the power of his own company sparked an immense backlash - internally as well as externally - and an investigation into the impact of fake news and other abuses was launched.

On Thursday, the 33-year-old found himself conceding that not only was abuse affecting elections, but that he had done little to stop it happening.

"I wish I could tell you we're going to be able to stop all interference,” he said.

"But that wouldn't be realistic. There will always be bad people in the world, and we can't prevent all governments from all interference.”

A huge turnaround on his position just 10 months ago.

“It seems to me like he basically admits that he has no control over the system he has built,” Prof Vaidhyanathan says.

No wonder, then, that Mr Zuckerberg "had the look of an improbably young leader addressing his people at a moment of crisis”, as the New York Times put it.

Wolves at the door

This isn’t the first time Facebook’s reliance on machines has landed it in trouble - and it would be totally unfair to characterise this as a problem just affecting Mr Zuckerberg’s firm.

Just in the past week, for instance, a Channel Four investigation revealed that Amazon’s algorithm would helpfully suggest the components you needed to make a homemade bomb based on what other customers also bought.

Instances like that, and others - such as advertising funding terrorist material - has meant the political mood in the US taken a sharp turn: Big Tech’s algorithms are out of control.

At least two high-profile US senators are drumming up support for a new bill that would force social networks with a user base greater than one million to adhere to new transparency guidelines around campaign ads.

Mr Zuckerberg’s statement on Thursday, an earnest pledge to do better, is being seen as a way to keep the regulation wolves from the door. He - and all the other tech CEOs - would much prefer to deal with this his own way.

But Prof Vaidhyanathan warns he might not get that luxury, and might not find much in the way of sympathy or patience, either.

“All of these problems are the result of the fact Zuckerberg has created and profited from a system that has grown to encompass the world… and harvest information from more than two billion people."

Source: bbc.co.uk
 
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Posted by Damien Biddulph on Wed 20th Sep 2017

Man in suit revealing circuitboard chestImage copyrightGETTY IMAGES

Image captionWould you be better off with an automated financial adviser?

Automated financial advice delivered by computer algorithm - often dubbed robo-advice - is a fast-growing business. But should you entrust your life savings to a computer?

For many of us, talking about money is embarrassing - revealing our income and spending habits can feel like disrobing in public.

So it's no wonder seeking investment advice from an impersonal, unbiased computer program is proving so popular.

Consultancy firm Accenture found that 68% of global consumers would be happy to use robo-advice to plan for retirement, with many feeling it would be faster, cheaper, and more impartial than human advice.

"Many of our clients say they feel awkward in face-to-face meetings, preferring an online experience where they don't feel judged," says Lynn Smith, a director of robo-advice firm Wealth Wizards.

So how does robo-advice work and is it really any better than traditional financial advice?

Robo-adviser firms use algorithms to analyse your financial situation and goals and then work out an investment plan to suit you.

Basically, you answer lots of questions online about your income, expenses, family situation, attitude to risk, and so on, and then the algorithm allocates your savings to a mix of investments, from index funds that aim to mimic a particular stock market index or sector, to fixed-income bonds.

pie chart on screenImage copyrightGETTY IMAGES

Image captionRobo-adviser algorithms allocate your cash to a balanced mix of investments

As some investments are riskier than others, younger investors will generally have their portfolios weighted towards higher-risk, higher-growth investments, whereas older investors approaching retirement will see the balance of their portfolios weighted towards lower-risk, fixed income investments, such as government bonds or gilts.

Joe Ziemer, vice president of communications at Betterment, a US robo-adviser with more than $9bn under management, says: "The Betterment service takes your information and uses a series of algorithms to create an asset allocation plan, which might be, for example, 90% equities and 10% bonds for a retirement saver."

The crucial point is that these algorithms work everything out for you at much lower cost than many traditional wealth advisory firms.

Wealth Wizards, for example, typically charges £65 for investments up to £30,000, and 0.30%, or £300, on a £100,000 investment pot. Betterment charges 0.25% a year.

That's peanuts compared to human advisers' fees, which come in at about £580 for advice on a £200-a-month pension contribution, or £1,000-£2,000 for guidance on what to do with your £100,000 pot when your retire, according to UK adviser network Unbiased.

Many of these robo-advisers will offer human advice as well - for any extra fee - if your finances are more complicated or you need tax planning services as well.

"When a client needs advice spanning a number of different regulatory regimes, human advice will be required," says John Perks, managing director of life and pensions at UK insurer LV, which launched its Retirement Wizard robo-advice service two years ago.

Old lady counting her coinsImage copyrightGETTY IMAGES

Image captionMany of us are facing poverty in retirement because we're not saving enough, yet living longer

So could these cheaper investment services encourage more of us to save more?

The powers that be certainly hope so.

World Economic Forum figures show the collective retirement savings gap of the world's largest economies will hit $400tn (£307tn) by 2050, meaning a lot of people could be spending their retirements in poverty.

Governments are concerned that this might then place an unsustainable burden on welfare systems.

Robo-advice is certainly growing in popularity.

Market research aggregator Statista says the US market will grow 29% per year between now and 2021, and forecasts that the number of Chinese investors using robo-advice services will jump from two million to 79.4 million in the same period.

While Consultancy AT Kearney forecasts that robo-advisers will be managing $2.2tn within five years, representing a 68% annual growth rate.

Source: bbc.co.uk
 
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Posted by Damien Biddulph on Wed 20th Sep 2017

How to make money the Instagram way

Donna McCulloch, stylistImage copyrightSULKY DOLL

Image captionFashion stylist Donna McCulloch says Instagram "is your shop front"

Instagram, the Facebook-owned photo app, has become a lucrative shop window for many small entrepreneurs. So what are the secrets of its success?

When Facebook bought the photo app Instagram in 2012 for a cool $1bn (£760m), eyebrows were raised at the value the tech giant had placed on this 18-month-old start-up.

Fast forward to 2017, and while Instagram may still be Facebook's little sister, it has built a sizeable community of 700 million users - dwarfing both Twitter and Snapchat.

With improved photo filters and the addition of Instagram Stories, a feature that lets users upload short videos that disappear after 24 hours, the platform has become a big hit with freelancers and small organisations looking to reach new audiences.

So how can you use it to make money?

"Instagram is your shop front," says Donna McCulloch, a fashion stylist who works under the name Sulky Doll.

"People don't ask for business cards any more - they ask for your 'handle' [Instagram nickname]. It's instant - you both get your phones out, and you're connected."

Cat Meffan in yoga poseImage copyrightCAT MEFFAN

Image captionYoga enthusiast Cat Meffan was "shocked and excited" by Instagram's marketing power

For yoga instructor Cat Meffan, the glamorous images she posts of herself in impressive yoga positions in picturesque locations around the world are intended to inspire and motivate her 77,000 followers.

But they also help her to build her business.

"I sold out my first yoga retreat in five days and all I did was put up one Instagram post," she says.

"I was extremely shocked and excited. That's the power of Instagram."

Cat says she'll spend up to an hour crafting the captions alongside her photos - sometimes more than she'll spend on taking the photo itself.

"Sometimes I'll go out and do a photoshoot with my partner. But usually it's me with a self-timer or holding the phone."

Like Donna, Cat finds adding hashtags to her photos a useful way of reaching a new audience. A search for #yoga, for example, will bring up her images, along with those of others, while Donna's #OOTD (Outfit of The Day) are by far her most popular.

"It's a nice way of finding like-minded people," says Cat.

Selena GomezImage copyrightGETTY IMAGES

Image captionSinger Selena Gomez has 126 million followers on Instagram

Both women also use the Stories feature to post videos which, they say, show them as they really are - an antidote to the artificial gloss that many Instagrammers are notorious for adding to their images.

"Stories allow people to get more of a handle on you as a person and a brand," says Donna.

"Stories are like peeking behind the net curtains. The biggest compliment is when people say you come across the same in real life as you do on your feed [Instagram page]."

Both Cat and Donna have built their Instagram pages tightly around a very specific theme - yoga/wellness and fashion, respectively.

That's important if you want to grow the number of people who follow you says Danny Coy, a photographer with 173,000 followers who now also works as an Instagram consultant.

For £300 a month his firm Vibrance says it can "typically" grow an account by 2,000 followers every four weeks. Techniques for attracting followers include posting regularly and having a bank of interesting images to hand.

"You don't have to post every day, but engagement peaks - after 24 hours it's done," he says.

"It's important to stick to your niche."

Danny Coy sitting by the seaImage copyrightDANNY COY

Image captionPhotographer Danny Coy thinks Instagrammers should stay focused on what they do best

That's Instagram's advice, too.

"If you tell a different story every time you come to Instagram people will struggle to understand what you're trying to communicate," says Jen Ronan, the firm's head of small business for Europe, Middle East and Africa.

"Make sure you're thoughtful about what you want your customers to know and ensure that you're consistently reinforcing this over time."

Many of Danny's clients are companies, he says, who want to boost their numbers in order to look "legitimate" on the platform.

"From time to time it'll be an up-and-coming photographer who feels they can't get the numbers they deserve," he says. "Everyone has to start somewhere."

Instagrammers with a significant number of followers may be approached by brands seeking "influencers" or "ambassadors" to represent them - for a fee.

More Technology of Business

Technology logoImage copyrightGETTY IMAGES

ncorporating brand products and imagery into photos and videos can be a lucrative sideline, although you have to make clear which content is sponsored under Instagram rules.

Donna McCulloch doesn't do it: "I think I would lose my integrity," she says, although she does admit to wearing clothes she's been given.

"But it's because I wanted it," she maintains.

And Cat Meffan says she spends a lot of time "saying no" to brands she doesn't think are right for her - but she does accept some.

"There's no set fee in the Instagram world," she says. "You have a discussion [with the brand] and you have what you think you're worth."

Danny Coy says: "Eighteen months ago I could easily be turning over £2,000-£3,000 a month in terms of influencer content."

But he says the market is tailing off because brands have wised up. If an Instagrammer tags a brand in a post independently, the brand can use the image without payment.

"Most will ask first," he says. "But once you've tagged them and put it on Instagram they don't have to ask your permission."

Dr Mariann Hardey with dogImage copyrightMARIANN HARDEY

Image captionMariann Hardey thinks the Instagram community doesn't mind branded content if it's entertaining

But isn't it a bit of a turn-off being marketed to by people whose content you admire? And do viewers sometimes not realise they are looking at paid-for content?

Mariann Hardey, assistant professor of marketing at Durham University, thinks the Instagram community isn't that gullible.

"It's easy to get het up that influencers are taking over and people don't understand they are seeing paid content, but the main users of Instagram are extremely savvy at being able to filter content that is branded or sponsored," she says.

What's most important is "whether the post is fun" and the pictures are "pretty", she adds.

So, the consensus seems to be that if the sponsored Instagrammer is well-liked and engaging, and the content is entertaining, Generation Instagram doesn't mind.

Source: bbc.co.uk
 
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Posted by Damien Biddulph on Wed 20th Sep 2017

 

Body with digital brainImage copyrightGETTY IMAGES

Image captionCan artificial intelligence help solve the issue of online extremist content?

There is a long history of governments and technology companies falling out over extremist content. It has largely gone this way.

Impatient minister: "You've got some of the brightest boffins on the planet - if they can get an AI to tell me whether I need to take an umbrella tomorrow, why can't they sort out terrorism?"

Smug technology tycoon: "Now, listen, this is all very complex, so much so that it's not worth me bothering to explain it all to a numbskull with a history degree like you. Let's just say this, it's the internet, it's beyond the control of local politicians, it's huge and we don't decide how people use it - nor would we want to."

That of course is an outdated caricature. Things have moved on - politicians have gained a better understanding of the challenges posed by the internet, and the technology giants have finally woken up to political reality and accepted some responsibility for what is posted on their platforms.

Simplistic view

Theresa MayImage copyrightREUTERS

Image captionTheresa May will demand technology companies take down terror content within two hours

So, when Theresa May - or any other leading politician - demands action, they now nod sympathetically and say, 'We will do our best to help out.'

Having seen a little pressure result in movement on issues ranging from child abuse images to music piracy, the politicians are confident that they can get movement on extremist content.

But the technology companies still think the politicians have a simplistic view of the world.

They will point out the challenge of deciding what is extremist content - if you are going to ban sermons from firebrand preachers, does that include those from all religions?

They will ask whether we really want the likes of Mark Zuckerberg and Larry Page to have the power to determine what is acceptable - and how that will play in countries such as the United Sates that have free speech at the heart of their constitutions.

And they will point out that while Western politicians can put pressure on companies such as Facebook and Google, that will cut no ice with some of the platforms favoured by terrorist sympathisers - such as Telegram, founded by a Russian entrepreneur.

My prediction is that in a month the politicians and the technology tycoons will agree that they have made progress - and that artificial intelligence (AI) can help solve this problem - but there is more to do. And then when the next terrorist outrage happens, the blame game will start again.

In the meantime, expect Wednesday's line from Downing Street that "these companies have some of the best brains in the world" and should be able to solve the world's problems to be trotted out at regular intervals.

Source: bbc.co.uk
 
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