Subject: Lucky 13
I’m not a massive Apple user, but I do have an Apple Watch.
There’s something about smartwatch tech that appealed to me, and 13 months back, I decided that it was time to give it a try.
The Apple Watch seemed the best fit for me, so I ordered one, and it arrived in the usual, pristine Apple packaging.
And for 12 months, it was fantastic.
It made buying things easier, thanks to Apple Pay.
It meant I could reply to texts and Whatsapps in seconds.
It allowed me to time my laps when I went swimming.
In the 13th month though, something went wrong. I say, ‘went wrong’. What I really mean is that the whole thing stopped working.
Disaster. I only had a 12-month warranty, so I was thinking that my expensive toy was going to cost me a couple of hundred pounds to get sorted.
Nevertheless, I shipped it off to Apple anyway, to see what they said, fearing the worst.
A couple of days later I got an email telling me that a new watch was on its way to me.
No mention of the expired warranty, and no request for extra funds. Just a new watch that works again.
This is super smart from Apple.
If they’d played by the rules, I’d have had to pay for a repair, and to be honest, I might not have bothered.
Given that a repair would have cost the same sort of price as the watch itself, I may have looked for a cheaper model, or gone for a manufacturer that I thought was more durable.
Instead, I’m still an Apple customer, still using their Apps, still buying from their App store, and still in their ecosystem.
Sometimes it pays to break the rules.