When Paul Curtis designed an app for his running club, he had no idea it would become a big hit across the country.
Freelance designer Paul, from Coventry , joined Massey Ferguson Running Club in 2016. He saw an opportunity to help his fellow club members get easier access to news and personal best records – and so he designed an app.
It was such a success, other clubs came calling – and now the My Running Club app has been made available across the UK.
“I put together the app just to help out and make sure everyone could easily keep on top of what was going on, stay in contact with each other and share their successes all in one place,” Paul explained.
“It was put together over the course of a year and after we started using it, word must have spread because we had other clubs getting in touch to see if there was a version they could use.”
Margaret Bull with Paul Curtis
Paul took his original idea to the Coventry and Warwickshire Chamber of Commerce , and received help and support via the Coventry and Warwickshire Business Support Programme.
“The actual design part of the app was something that I am very familiar with, but the ideas on how to push My Running Club as a business was where the Coventry and Warwickshire Chamber of Commerce really helped,” he said.
“I worked with a mentor at the Chamber, Margaret Bull, who assisted me in marketing and pricing and where we might also add in extra services to help the business grow.”
The app has now expanded and can be used to monitor track and field events and triathlon races.
“You can now customise the app in terms of its design to suit your running club and we have more than 10 clubs across the country taking part,” Paul adds. “The feedback has been great and of course I still get feedback from members of the Massey Ferguson Running Club.”
Margaret Bull, business adviser at the Coventry and Warwickshire Chamber of Commerce , said: “Paul came to us with his app technically completed, so the main emphasis was on developing his marketing strategy and defining his client profile.
“It’s very often the case that people have a great idea but it’s actually the business side where help is needed – and that’s where we can assist.”
The Coventry and Warwickshire Business Support Programme is funded by the European Regional Development Fund, in partnership with Coventry City Council , Warwickshire County Council and the District and Borough Councils.
Free trials of the app are available. Contact email@example.com