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Posted by Damien Biddulph on Tue 6th Aug 2013



By Tim Dickinson in Internet · August 3, 2013

Outsourcing technology allows startups and small to medium-sized businesses to reduce costs and boost their productivity. Rather than allocating valuable resources to develop and manage new IT infrastructures and systems, by outsourcing these needs instead, companies can focus on other key business objectives, such as product development and brand awareness.

However, outsourcing can cost more money and time if the wrong jobs are chosen. This makes it challenging to choose which jobs should remain in-house and which ones should be handed off to professionals. Let’s examine five of the most commonly outsourced IT jobs to reduce the confusion associated with this aspect of your business.

1. Infrastructure
Infrastructure-as-a-Service, commonly referred to as IaaS, involves outsourcing hardware like servers and network systems to professional infrastructure providers for purchase and setup. By outsourcing this vital role, businesses save millions of dollars in labor and equipment costs each and every year. Developing your own internal infrastructure is not a cheap and easy task. Not only does the purchasing and housing of equipment require a sizable budget, but the maintenance required to keep the systems running properly can be expensive if done in-house as well. Due to this, most businesses choose to outsource their infrastructure needs and pay for IT managed services on a subscription or per-use basis.

2. Cloud Hosting
Everyone knows that cloud computing is taking the business world by storm (no pun intended), because it allows businesses to conveniently and securely access data from anywhere in the world at any time simply by using a compatible device. However, in-house cloud hosting is quite costly, and outdated technology can also pose security risks. Companies far and wide are choosing to outsource cloud technology so that they can focus on using the cloud rather than maintaining it.

3. Customer Relationship Management
Often referred to as CRM, customer relationship management involves much more than simply managing customer relationships. It also involves the use of a strategic customer acquisition and retention system. It may be possible to perform CRM the old-fashioned way, but startups and businesses that are focused on growth can only handle so many customers. For this reason, many businesses choose to outsource their CRM needs to Software-as-a-Service providers.

4. Two-Factor Authentication
Banks, financial institutions, brokers, and any business that deals with extremely sensitive data tend to use two-factor authentication outsourcers to help develop, update, and maintain this critical function. Two-factor authentication essentially requires users to provide two pieces of identification before they are granted access to important data, such as bank accounts, social security numbers, and patentable technologies. Usually, this security measure requires the use of a password and a pin or access code. Professional IT outsourcers are able to help businesses govern this critical component of their online business and keep their site as secure as possible.

5. Web Design and Development
In today’s day and age of drag-and-drop software, nearly everyone is capable of building a website on their own. Unfortunately, this doesn’t mean everyone can build a well-crafted and aesthetically pleasing website that best represents their brand and makes their business stand out from the competition. At least not in a positive manner. By outsourcing their web design to professional designers and marketers, countless businesses are experiencing improved optimization, visibility, click-through rates, visit times, and sales.

There comes a time in the life of every business when outsourcing IT is the prudent choice. For many, this time comes soon after the business plan is developed and ready to implement. By outsourcing the above tech tasks, your business’s IT and online pursuits will be setup and managed for success from the very beginning, allowing you to focus more on growth and less on management.

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