FAQ
1. What is 4G?
4G can provide faster download speeds and more reliable data connections for mobile devices than existing mobile services, which will significantly improve the performance of demanding applications such as streaming video, videoconferencing, and cloud services.
4G can make everyday activities like ordering shopping or connecting with friends online via mobile devices quicker, smoother and more enjoyable. It will also provide a platform on which a new generation of mobile internet services can grow.
It’s huge news for business, huge news for consumers, and huge news for you.
2. What does this mean for my Orange/T-Mobile relationship? And how can I get 4G?
Our company name is EE. It will operate three brands: EE, Orange and T-Mobile.
We will continue to run all three brands. Any relationships you have within the business will not change.
Our superfast 4G service will only run on the EE brand. T-Mobile and Orange customers will be offered the opportunity to move – we’ll share details on how in due course. Those that don’t change will still benefit from access to the biggest and best mobile network in the UK, and benefit from
£1.5bn worth of network improvements.
3. Will Orange and T-Mobile customers automatically get 4G LTE when it launches in their community?
No, Orange and T-Mobile customers will need to move to our new superfast EE brand.
The 4 steps to 4G are:
1. 4G network coverage in your area
2. 4G compatible phone or tablet
3. 4G sim card
4. 4G price plan on our new brand, EE
4. When will you be coming to my city/town/rural area?
Our initial 2012 launch plans will cover the major metropolitan areas across 16 cities. We will then be rolling out 4G to other towns, cities and rural areas just as fast as we can. We have already
launched 4G trials in Cornwall and Cumbria and we will be using the data from those trials to ensure our launch brings the maximum benefit to rural communities.
5. When will 4G services launch?
We’re gearing up to launch EE as a customer brand in the coming weeks. What we are launching today is our new EE company name.
6. Does EE stand for Everything Everywhere?
Yes. EE stands for Everything Everywhere.
In fact, Everything Everywhere will remain our legal company name (Everything Everywhere Ltd). However, EE will become the name we use to refer to our company, the name of our network, and the name of our new superfast customer brand.
7. Will EE only launch in your direct channels?
While we will be launching EE in all of our direct channels – on the high street, on the phone and online – we will also be launching with selected retailers. Those partners will be announced closer to launch.
8. How can I help?
We know that many of you will want to make a noise about this exciting announcement. We’d encourage support, and if you engage on social media we suggest the following message:
4G is on the way! Speedy downloading, video calls and live TV on the go – all coming later this year from new mobile brand EE: www.ee.co.uk