Finally, after gaining approval from UK regulator Ofcom, Everything Everywhere announced today that it's calling its incoming 4G service EE. It's a new company, new network and a new brand, we're being told here at London's Science Museum. Officially formed of the combined network might of Orange and T-Mobile, the union has been allowed to use 4G services on its 1800 MHz spectrum starting today, although we're still waiting to hear precisely what hardware will be compatible with the UK's first LTE network. EE will also start offering a fiber service.
Orange and T-Mobile will still exist, with the colored carrier concentrating on giving customers "more from their phone" (whatever that consists of), while T-Mobile will appeal to customers chasing value. We've been told both 4G and fiber offerings will be launching soon, though this will also depend on hardware availability. We're also hoping there will be more on the cards than just a WiFi dongle, but more as we get it. The first cities to get the service are London, Cardiff, Birmingham and Bristol, with 16 more launching by the end of the year -- including the likes of Manchester and Southampton. EE puts that at covering a third of the population of the UK.
We were given an ever-so brief glimpse at incoming devices for the new 4G service -- Brits can expect to pick up devices from Samsung, Nokia, Huawei and more "in the coming weeks" -- the same timeframe that with encompass the launch of the network to its customers after testing. (The offering from EE will also include MiFi and USB dongles.) It even dropped a iPhone-tinged "one more thing" that more devices are incoming. Possibly something we'll hear about tomorrow.