Aston University in Birmingham is conducting research into human interaction with novel technologies.
The organisation says that approximately 70 per cent of the world's population own and use mobile phones and in the UK, mobile owners each have on average 1.8 handsets. This means a vast number of people, young and old, are using mobile devices, and the combination of walking and texting is making the average pedestrian increasingly susceptible to accidents or even death.
Overall, as many as 1 in 10 people in the UK are believed to have suffered injuries as a result of combining the two activities. The Aston Interactive Media (AIM) laboratory - a UK laboratory first is designed to support the evaluation of human interaction with mobile and potentially hazardous, environments.