The internet's primary governing body today approved the expansion of new top-level domains - one of the most dramatic changes in the internet's history.
During a special meeting in Singapore, the Internet Corporation for Assigned Names and Numbers (Icann) voted to dramatically increase the number of domain endings from the current 22, which includes the well-established .com, .net and .org. The move will allow domains to end in almost any word, allowing companies to turn their brands into internet extensions.
"Icann has opened the internet's naming system to unleash the global human imagination," Rod Beckstrom, president and chief executive officer of Icann, said in a statement. "Today's decision respects the rights of groups to create new top-level domains in any language or script. We hope this allows the domain name system to better serve all of mankind."